For more than 35 years, Scott Manning has created and implemented public relations campaigns for a wide variety of high-profile authors, products and organizations. His experience includes special events planning and media placement via long-standing contacts with print and online journalists, book reviewers and broadcast producers.
His company has been responsible for campaigns that helped put nine books on The New York Times bestseller list.
In 1995, he started Scott Manning & Associates through a relationship with Grove Atlantic, Inc. Since then, his company has been responsible for campaigns that helped put ten books on The New York Times bestseller list: The Finish, The Best Game Ever and Black Hawk Down by Mark Bowden, On the Wealth of Nations and Eat the Rich by P.J. O'Rourke, Charlie Wilson’s War by George Crile, Ship of Gold in the Deep Blue Sea by Gary Kinder, I am a Genius of Unspeakable Evil and I Want to be Your Class President by Josh Lieb and Classy: Exceptional Advice for the Extremely Modern Lady by Derek Blasberg, and The Hidden Life of Trees by Peter Wohlleben. The company has publicized seven additional books by O’Rourke, as well as Bowden’s Killing Pablo, Guests of the Ayatollah and Worm. Other Grove Atlantic authors handled by Scott Manning have included Norman Mailer (Portrait of Picasso as a Young Man), Jon Lee Anderson (Che Guevara: A Revolutionary Life), Tim Flannery (Throwim’ Way Leg, The Eternal Frontier, The Weather Makers, Here on Earth), Tom Clavin and Bob Drury (Halsey's Typhoon) and posthumously, Jacqueline Susann (Valley of the Dolls).
In addition to the ongoing affiliation with Grove Atlantic, Scott Manning & Associates has conducted publicity campaigns for a wide range of clients including Amazon Publishing, Milkweed Editions, Weinstein Books, Houghton Mifflin, Plume, Taschen, Abrams, Penguin Books for Young Readers, Books & Co./Turtle Point Press, Newmarket Press, Rizzoli, Basic Books, Bloomsbury USA and Rodale. Authors Paul & Julie Lerner (Lerner’s Consumer Guide to Health Care
, Lerner Communications), Richard Farrell (What’s Left of Us
, Citadel/Kensington), Steve Breen (Unicorn Executions and Other Crazy Stuff My Kids Make Me Draw
), Sy Montgomery (Birdology, Soul of an Octopus
) and others have contracted with Manning directly to handle aspects of their publicity. The Lerners were featured in a five-part series on NBC’s Today Show
. Farrell was featured as a guest on NPR's This American Life
, Breen’s cartoons comprised a full page feature in the Los Angeles Times
, and Montgomery's Soul of an Octopus
was a finalist for the National Book Award in Non-Fiction.
Along with its book-specific projects, Scott Manning & Associates has conducted campaigns on behalf of Barnes & Noble.com, iUniverse, Poets & Writers, Inc., The Great Books Foundation, PublishingOnline.com, and The Pritzker Military Museum & Library. Manning has also served as a consultant to Other Press, The Cato Institute, Now and Then Reader and Australia’s Text Publishing on their overall publishing public relations strategies. In 2012, he advised the Pritzker Military Museum & Library on establishing a book publishing imprint, Master Wings Publishing LLC. Their first book, Taps on the Walls: Poems from the Hanoi Hilton
was published on the 40th anniversary of the release of the Vietnam POWs.
Manning was responsible for public relations efforts on behalf of more than 250 books per year.
During his tenure as Vice President, Director of Publicity at William Morrow & Company, he was responsible for public relations efforts on behalf of more than 250 hardcover and trade paperback books per year. Highlights from that period include his work with Deborah Tannen, Ph.D., international best-selling authors Sidney Sheldon and Colleen McCullough, renowned Cajun chef Paul Prudhomme, and then first lady Barbara Bush.
In the late 1980s, Manning gained experience in consumer product public relations as an account supervisor at Manning, Selvage & Lee, one of the nation’s largest PR firms. During that time, he coordinated the Weight Watchers International Member of the Year competition, which included regional events around the U.S., a national competition in New York and an international event at Versailles. While at MS&L, he also handled publicity for Waldenbooks and Family Circle Magazine
Throughout his career, Manning has conceived, planned and implemented a number of special events. He was co-chairman of three black-tie fundraising events for the Multiple Sclerosis Society, created the 50th anniversary party for Avon Books held at Radio City Music Hall, and hosted publication parties for Barbara Bush, Susan Isaacs and Patricia Wells, among others.
In 2002, the National MS Society entered him into its Volunteer Hall of Fame.
In 1993, he was honored by the New York City Chapter of the National MS Society with the naming of the “Scott Manning Scholarships,” that for more than ten years were presented annually to MS patients seeking educational or vocational training in order to cope with changes the disease imposed upon their lives. In 2002, the National MS Society entered him into its Volunteer Hall of Fame, and for 21 years he has served as the Chairman of the Executive Committee of The Books for a Better Life Awards, benefiting the New York City Chapter. In 2006, he joined the Board of Directors of The MacDowell Colony, the nation's oldest artists' colony, where he now serves on the Executive Committee. He was for six years a member of the U.S. Advisory Board to the Jerusalem International Book Fair.